Atlantic Equipment is committed to protecting the privacy of any personal information you may provide when visiting our website. Part of that commitment is to explain what information may be collected and why, how it will be used and who may have access to it.
This privacy statement applies to interactions with the Atlantic Equipment Web server. It does not apply to any other website. Following is an overview of our website practices.
Cookies and Pixels
Pixels and cookies are used together on corporate website(s), social media channels, and for digital advertising in order to work together to make it easier for information that connects municipal programs and services to residents in an efficient manner.
A pixel is a scripting code placed on a website that records activity. This recorded activity provides valuable information and acts as a tracking communication mechanism between site visitors and digital advertisers.
Cookies are a small piece of data stored in a user’s browser so they can be identified at a later time. When a user turns off cookies, they prevent the pixel from tracking their activity. The pixel, in this case, will still account for the anonymous visit to the page, but no other information can be recorded. This would occur when pixels are coded into webpages, which would require disclosure to visitors of that particular webpage and/or website.
In the event that cookies and pixels are used by Atlantic Equipment for retargeting purposes, it is exclusively for site improvement/analytic purposes or to re-target with digital/social media advertisements that would be relevant to the visitors behavior on Atlantic Equipment websites based on the information they sought on our page. This information does not identify a visitor personally and is only used to administer the site, track digital analytics, or retarget advertisements. In order to be retargeted, website visitors are prompted with a request to accept that our website/specific webpage stores cookies. They will not have cookies stored or be retargeted by the pixel unless they acknowledge that they are present on the website and/or specific webpage that they are visiting.
Atlantic Equipment does not automatically gather any personal information from you such as your name, phone number, street home address or email address.
Personal information
When you visit Atlantic Equipment websites, you do so anonymously – there is no need to tell us who you are. If you direct an enquiry to a department, we will ask you to provide your name, phone, and or e-mail address for the purpose of responding to your enquiry. Only those who “need to know” will have access to the personal information provided. All personal information collected is done sounder the authority, and in accordance with, the Right to Information and Protection of Privacy Act.
Encryption technology protects personal information during transmission. A notice stating “you are in a secure site” will be posted on Atlantic Equipment sites when you are in an encrypted session. A security icon will also appear in either the lower left corner or, depending on your browser, the lower right corner of your browser window. Secure pages are not saved in temporary caches on a computer. Once you exit secure screens, those screens cannot be accessed again. If encryption is not available through a site, an alternative means of communication will be recommended.
The Atlantic Equipment Web server does not collect or retain your e-mail address in a database format although some Internet Service Providers may automatically include your e-mail address with your IP address (Internet Protocol).
Personal information is only disposed of according to a records retention schedule. To ensure personal information is unrecoverable, a utility program is used to remove the electronic data and any paper records generated are shredded.
Logging practices
Atlantic Equipment logs HTTP requests to the Web server. These logs record the IP address of site visitors. An IP address is the number automatically assigned to the computer or to the ISP (Internet Service Provider) requesting a URL.
Logged information, also known as clickstream data, is recorded in non-identifiable form and is used by Atlantic Equipment staff. Log files are archived and used for systems analysis, maintenance and site evaluation.
If you have any questions about Atlantic Equipment’s website collection, use and disclosure practices, please contact us.
